Enviro Grind

Based in South Donegal, Enviro Grind Ltd are a waste recycling company and suppliers of horticulture products with over 20 year’s experience in both Europe and the United States.

The Problem

When Enviro Grind first approached Digital Drive, their website was over 10 years old, outdated and stale. It was text heavy and didn’t inspire users to interact with the site. Enviro Grind seen an opportunity to sell their horticulture products online across the island of Ireland, however had no idea where to start or how it could be achieved.

Enviro Grind

The Solution

We worked closely with Enviro Grind to understand more about their products, their internal processes and what made them a good choice to buy from. We researched their competitors to see what others in the market were doing and how we could make the Enviro Grind website better.

Once we determined what their needs were, we recommended a custom ecommerce website design built on the Shopify platform – a system that is very easy to manage and would scale alongside their businesses as they grow. We designed and developed a modern, clean and mobile responsive website with a focus on making it easy for their customers to use. Due to the nature of the products, getting good product photography proved difficult. We therefore created 3D graphics to use on the website, matching the richness and quality of their product.

The Result

From the date we launched the ecommerce website for Enviro Grind, it took less than 4 weeks for the first online order. As Enviro Grind’s online store completed its second year in business, revenue from online sales increased by 70%. Enviro Grind continued to work hard on improving their website and in year 3, revenue from online sales increased by a whopping 297%. The ecommerce website is now a significant revenue stream for the overall business.

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