Home to an extensive range of ladies’ occasion and casual wear, Style Boutique has been successfully trading for over 35 years. With 3 boutiques across Ireland, Style decided it was time to start selling online.
Style Boutique’s website was outdated, difficult to update and didn’t have the functionality to process online sales. Ultimately, their didn’t provide any value to the business. Style Boutique knew there was an opportunity to sell online and target customers across the world however didn’t have the knowledge, expertise or processes in their business to build an Ecommerce strategy.
To bring the long-established business online, we worked closely with Style Boutique to understand their products and why their customers purchased from them. As they had been trading for over 35 years, we knew that they were experts in their field. Our first job was to sit back, listen and learn. Immediately we saw the massive online opportunity for Style Boutique.
With thousands of products needing photographed, we quickly helped Style Boutique build their own photography studio instore. While we planned their new Ecommerce website, they got to work photographing their products. We designed a bespoke ecommerce website built on the Shopify platform – a system that is very easy to manage and would scale alongside their businesses as they grow. We designed and developed a modern, clean and mobile responsive website with a focus on making it easy for their customers to use.
Once the website was launched, we worked with the team at Digital Performance Lab, to implement a Digital Marketing Strategy including Google Ads, Paid Social and Email Marketing Automation.
With a strong existing customer base, we ran an email marketing campaign to existing customers alongside launching the new website. This resulted in immediate online sales for the business as customers were delighted that they could finally shop online. In the first year the website generated over 2000 new sales for the business.
Working with Style Boutique as their digital partner, we had helped increase online sales by 55% in year 3. As the website continued to grow, we redesigned the website again in year 4 focusing on increasing the conversion rate. Online sales increased once again with the website now averaging over 350 online sales per month. With 3 stores across Ireland, Style Boutique’s website is now their most profitable store.