The Pram Centre Derry

The Pram Centre is located in Derry~Londonderry, Northern Ireland. As a family run businesses established in 1996, they have become one of the leading independent nursery stores in the UK & Ireland.

The Problem

The Pram Centre’s website was difficult to update and was built on an outdated Magento 1 ecommerce platform.  The design and user experience of the website did not reflect the high-level service and quality of the products on offer. The Pram Centre approached Digital Drive to build a new ecommerce website to not only look and perform great but have a backend system that was easy to manage, was error free and fast.

The Pram Centre’s goals were to increase online sales and reduce the amount of time staff had to spend while managing products and processing customer orders.


The Solution

Considering the backend ease of use was a primary goal for The Pram Centre, we agreed that Shopify would be the best ecommerce solution for them. By moving away from the error prone outdated Magento 1 system to a Shopify ecommerce solution, we improved the shopping experience and usability of the website, but also give The Pram Centre a hassle-free way to manage their products and orders.

The Result

The Pram Centre can now manage all aspects of products, inventory and orders much easier including manually taking phone orders. Having launched in April 2021, it took less than 24 hours for the first online order. With online sales continuing to grow, we’re excited to help take The Pram Centre to the next level online.

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