MFC Sports
How strategic website redesign tripled monthly leads for Ireland’s teamwear manufacturer.
Industry:
- Manufacturing
Turning traffic into enquiries for MFC Sports
The Challenge
High traffic, poor conversion rates, and expensive customer acquisition.
MFC’s website wasn’t converting visitors into leads and enquiries. Conversion rates remained low whilst cost per acquisition sat at unsustainable levels. The business needed to understand exactly what was preventing visitors from submitting enquiries and turn browsers into qualified leads.
The Solution
User research-driven redesign focused on conversion barriers.
We conducted usability testing with five users representative of MFC’s personas, examining what they were looking for, what they expected to see, and why they weren’t submitting enquiries. Based on these insights, we designed a new website from scratch that addressed the specific barriers preventing conversions.
Our Approach
Show the value, explain the process, simplify enquiries.
Our redesign focused on showcasing the range and quality of items available. We highlighted team pack savings and the customer loyalty programme prominently. We explained the ordering process clearly from enquiry through design to ordering, with special focus on how the MFC Link ordering system saves organisers time and hassle.
Results
300 leads per month
125% conversion rate increase
87% reduction in cost per acquisition
Long-term collaborative partnership
Premium Website Care Plan provides ongoing technical support, UX design, and web development services to continually improve the website as customer needs evolve and the business grows.
“We have worked with Jack for many years and would highly recommend the Digital Drive team. Jack is accommodating, friendly and an expert in website design. Our website generates thousands of enquiries each year due to how attractive, user friendly and modern it is!”
