How Digital Drive works differently
Digital Drive was founded by Jack Poyntz in 2016 with one focus: building websites that turn visitors into customers for service businesses. Ten years and dozens of projects later – from construction firms to healthcare providers to engineering companies – we’ve learned what actually works: clear messaging, straightforward conversion paths, and websites designed to generate qualified enquiries, not just look professional.
If you’re a business owner who recognises your website is underperforming, you’re in the right place. Your services are solid, your reputation is strong, but your digital presence doesn’t match. We fix that through integrated websites, branding, and marketing that work together.
You get a core team backed by trusted specialists. We explain everything clearly, recommend what you actually need (not what makes us the most money), and build systems that work for your business. Direct access to people who’ve spent a decade figuring out what generates enquiries for service businesses – not account managers reading from scripts.
Meet the team

Jack, Lead Designer
Jack has spent 10 years building websites for service businesses, learning what actually generates enquiries versus what just looks impressive. He's worked with everyone from sole trader plumbers to international corporations, bringing that range of experience to every project.
His approach: explain everything clearly, recommend what you actually need (not what's most expensive), and make sure your website works as hard as you do.

Jerome, Lead Developer
Jerome has been with Digital Drive for four years, building custom WordPress functionality and keeping client websites running smoothly. He handles everything from complex integrations to daily maintenance, ensuring technical issues get resolved quickly rather than sitting in support queues.
If your website needs to do something specific for your business, Jerome figures out how to make it happen.

Our Specialist Network
How we work with service businesses
We lead with strategy, not design
You'll understand everything
We're accountable for results
Support that actually responds
What drives us
Honest above all else
Your success defines ours
No unnecessary complexity
Long-term partnerships

Based in Belfast, working with ambitious service businesses
We’re based in Belfast and work primarily with service businesses across Northern Ireland and Ireland. Geography matters less than fit – we work best with established service businesses ready to invest in professional digital presence that generates measurable results.
Whether you’re in Omagh, Dublin, or London doesn’t matter. What matters: you value strategy over shortcuts, results over vanity metrics, and honesty over sales pitches.
What our clients say
MFC Sports
An expert in website design
“We have worked with Jack now for many years and would highly recommend Digital Drive. Jack is accommodating, friendly and an expert in website design. Our website generates thousands of enquiries each year due to how attractive, user friendly and modern it is!”

Seán O'Neill
Managing Director
barkinBISTRO
Our business grows year on year
“Digital Drive have been with us every step of the way with our dog food business barkinBISTRO. They have helped develop our website along with us as our business grows year on year. A very friendly and professional service provided throughout.”

Joanne Tohill
Director
Rosewood Health & Wellbeing
Our business has grown 10 fold
“Jack built our website 3 years ago he was brilliant at explaining all the jargon associated with this. Since we have developed our new website and scheduling system our business has grown 10 fold. Jack has been very helpful keeping us informed and updated. I would definitely recommend jack and his team to anyone looking a professional and affordable website.”

Marcella Campbell
Director
Glenshane Country Farm
Fantastic company to work with
“This is a fantastic company to work with. If your business requires a new website or rebranding like mine did, then I highly recommend you contact them as they are very approachable and professional.”

Jamese McCloy
Owner
iPeform Sports Physiotherapy
Truly world class
“I couldn’t speak highly enough of Jack and the team at Digital Drive. They are truly world class at website design. I would highly recommend any business to reach out to them for advice.”

Colm Mac Rory
Owner, Lead Physiotherapist
ELSS Group
Great to see such innovative local talent
“Initially we had Jack and team design and build our ELSS Products website. We were so impressed by Jack’s talent for design and attention to detail that we also asked him to give our ELSS Group website a complete redesign overhaul. The final design results for both websites were absolutely fantastic. It’s great to see such innovative local talent.”

Jarlath McAteer
Admin Manager
St Columb's Hall
Optimised our booking process
“Jack built the website for St Columb’s Hall and provided a really efficient service, delivering the site on time and within budget providing great value for money. The finished site has allowed us to optimise our bookings and is very easy to maintain. I would highly recommend.”

Anne Marie Gallagher
Project Director
ConwayMcBeth
Great service from Jack and team
“Great service from Jack and his team. I have recommended them to various colleagues and friends and will continue to do so!”

Neil McBeth
Chartered Quantity Surveyor, Director
Health & Safety Ireland
Sound advice and guidance
“This is a great company, we received a top class service. Digital Drive are very flexible and provided a lot of good sound advice and guidance. Would highly recommend them.”

Geraldine Gormley
Director
Super Health Essentials
Friendly, effective and timely
“We have been working with Jack and his team over the past 4 years. I would have no hesitation in recommending Jack and his team for anyone who wishes to build a good website and have great support for their business in a friendly, effective and timely manor. Cheers Lads!”

Catherine Fox
Director
O'Neill MES
Quick and efficient
“O’Neill M&E Services have used Digital Drive for a number of years now, creating our website and updating regularly. Jack is quick and efficient and there is never any bother. We would definitely recommend his services to any company.”

Kevin O'Neill
Director
Le Jardin Spa
Professional customer service and support
“Le Jardin Spa have been working happily with Digital Drive for a few years. He is always quick to respond to our technical issues and helps to navigate the website integrations with ease. Would highly recommend Digital Drive for overall professional customer service and support.”

Orla Gallagher
Spa Manager