Helping service businesses dominate their local market

We build integrated websites, brands, and digital marketing strategies that generate consistent enquiries and real business growth.

How Digital Drive works differently

Digital Drive was founded by Jack Poyntz in 2016 with one focus: building websites that turn visitors into customers for service businesses. Ten years and dozens of projects later – from construction firms to healthcare providers to engineering companies – we’ve learned what actually works: clear messaging, straightforward conversion paths, and websites designed to generate qualified enquiries, not just look professional.

If you’re a business owner who recognises your website is underperforming, you’re in the right place. Your services are solid, your reputation is strong, but your digital presence doesn’t match. We fix that through integrated websites, branding, and marketing that work together.

You get a core team backed by trusted specialists. We explain everything clearly, recommend what you actually need (not what makes us the most money), and build systems that work for your business. Direct access to people who’ve spent a decade figuring out what generates enquiries for service businesses – not account managers reading from scripts.

Meet the team

The people who’ll work directly on your project – no account managers or sales middlemen.
Jack Poyntz Founder
Jack, Lead Designer

Jack has spent 10 years building websites for service businesses, learning what actually generates enquiries versus what just looks impressive. He's worked with everyone from sole trader plumbers to international corporations, bringing that range of experience to every project.

His approach: explain everything clearly, recommend what you actually need (not what's most expensive), and make sure your website works as hard as you do.

Jerome Lead Developer
Jerome, Lead Developer

Jerome has been with Digital Drive for four years, building custom WordPress functionality and keeping client websites running smoothly. He handles everything from complex integrations to daily maintenance, ensuring technical issues get resolved quickly rather than sitting in support queues.

If your website needs to do something specific for your business, Jerome figures out how to make it happen.

Our Trusted Freelance Network In Belfast
Our Specialist Network
Beyond our core team, we work with experienced freelance designers, developers, and marketers for specialist skills your project needs. This approach means you get expert-level work while maintaining the personal service and accountability you expect from Digital Drive.

How we work with service businesses

Our approach prioritises strategy and results over design trends and technical complexity.

We lead with strategy, not design

Before touching the tools, we understand your business model, customers, and what actually brings you revenue. Pretty websites that don’t generate enquiries are expensive failures.

You'll understand everything

We explain recommendations in plain terms – what we’re building, why it matters, and how it impacts your business. No nodding along to technical talk you don’t understand.

We're accountable for results

Success means more enquiries and customers for your business, not just hitting project deadlines. If something isn’t performing, we fix it rather than pointing at analytics dashboards.

Support that actually responds

Technical issues get handled within hours, not days. You’re never waiting in support queues wondering if anyone received your message.

What drives us

These aren’t marketing slogans – they’re how we actually operate with every client.

Honest above all else

We’ll tell you what you actually need, even if it’s not what makes us the most money. If your DIY website just needs fixed rather than a complete rebuild, we’ll say so. If a competitor would serve you better, we’ll admit it.

Your success defines ours

We measure success by your business growth – more enquiries, better leads, increased revenue. Industry awards are nice, but they don’t grow your business.

No unnecessary complexity

We don’t make things complicated to justify our fees. If you can update content yourself, we’ll show you how. If something breaks, we fix it fast rather than scheduling calls about scheduling calls.

Long-term partnerships

We’re not here for one-and-done projects. The best results come from ongoing relationships where we understand your business deeply and continuously improve your digital presence as you grow.
Digital Drive 55 59 Adelaide St Belfast Bt2 8fe

Based in Belfast, working with ambitious service businesses

We’re based in Belfast and work primarily with service businesses across Northern Ireland and Ireland. Geography matters less than fit – we work best with established service businesses ready to invest in professional digital presence that generates measurable results.

Whether you’re in Omagh, Dublin, or London doesn’t matter. What matters: you value strategy over shortcuts, results over vanity metrics, and honesty over sales pitches.

What our clients say

MFC Sports

An expert in website design

“We have worked with Jack now for many years and would highly recommend Digital Drive. Jack is accommodating, friendly and an expert in website design. Our website generates thousands of enquiries each year due to how attractive, user friendly and modern it is!”

An expert in website design

Seán O'Neill

Managing Director

barkinBISTRO

Our business grows year on year

“Digital Drive have been with us every step of the way with our dog food business barkinBISTRO. They have helped develop our website along with us as our business grows year on year. A very friendly and professional service provided throughout.”

Our business grows year on year

Joanne Tohill

Director

Rosewood Health & Wellbeing

Our business has grown 10 fold

“Jack built our website 3 years ago he was brilliant at explaining all the jargon associated with this. Since we have developed our new website and scheduling system our business has grown 10 fold. Jack has been very helpful keeping us informed and updated. I would definitely recommend jack and his team to anyone looking a professional and affordable website.”

Our business has grown 10 fold

Marcella Campbell

Director

Glenshane Country Farm

Fantastic company to work with

“This is a fantastic company to work with. If your business requires a new website or rebranding like mine did, then I highly recommend you contact them as they are very approachable and professional.”

Fantastic company to work with

Jamese McCloy

Owner

iPeform Sports Physiotherapy

Truly world class

“I couldn’t speak highly enough of Jack and the team at Digital Drive. They are truly world class at website design. I would highly recommend any business to reach out to them for advice.”

Truly world class

Colm Mac Rory

Owner, Lead Physiotherapist

ELSS Group

Great to see such innovative local talent

“Initially we had Jack and team design and build our ELSS Products website. We were so impressed by Jack’s talent for design and attention to detail that we also asked him to give our ELSS Group website a complete redesign overhaul. The final design results for both websites were absolutely fantastic. It’s great to see such innovative local talent.”

Great to see such innovative local talent

Jarlath McAteer

Admin Manager

St Columb's Hall

Optimised our booking process

“Jack built the website for St Columb’s Hall and provided a really efficient service, delivering the site on time and within budget providing great value for money. The finished site has allowed us to optimise our bookings and is very easy to maintain. I would highly recommend.”

Optimised our booking process

Anne Marie Gallagher

Project Director

ConwayMcBeth

Great service from Jack and team

“Great service from Jack and his team. I have recommended them to various colleagues and friends and will continue to do so!”

Great service from Jack and team

Neil McBeth

Chartered Quantity Surveyor, Director

Health & Safety Ireland

Sound advice and guidance

“This is a great company, we received a top class service. Digital Drive are very flexible and provided a lot of good sound advice and guidance. Would highly recommend them.”

Sound advice and guidance

Geraldine Gormley

Director

Super Health Essentials

Friendly, effective and timely

“We have been working with Jack and his team over the past 4 years. I would have no hesitation in recommending Jack and his team for anyone who wishes to build a good website and have great support for their business in a friendly, effective and timely manor. Cheers Lads!”

Friendly, effective and timely

Catherine Fox

Director

O'Neill MES

Quick and efficient

“O’Neill M&E Services have used Digital Drive for a number of years now, creating our website and updating regularly. Jack is quick and efficient and there is never any bother. We would definitely recommend his services to any company.”

Quick and efficient

Kevin O'Neill

Director

Le Jardin Spa

Professional customer service and support

“Le Jardin Spa have been working happily with Digital Drive for a few years. He is always quick to respond to our technical issues and helps to navigate the website integrations with ease. Would highly recommend Digital Drive for overall professional customer service and support.”

Professional customer service and support

Orla Gallagher

Spa Manager

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