barkinBISTRO
Industry:
- Pet Food Manufacturing
Award-winning pet food brand needed eCommerce that to drive recurring revenue
barkinBistro is an award-winning Northern Ireland pet food manufacturer making real food for real health. They supply delicious meals that fulfil pets’ natural dietary requirements. They needed a bespoke eCommerce website that would allow customers to purchase products on subscription, so pet food arrives automatically without the hassle of manual repeat ordering.
The Challenge
Limited subscription functionality were holding back growth.
barkinBistro’s existing website couldn’t handle the subscription functionality they wanted to provide. Customers found it very difficult to manage their own orders, creating significant admin overhead. There was no system for customer referrals, missing opportunities to build loyalty and attract new customers. The brand needed a platform that could reduce manual work whilst making it effortless for customers to set up and manage recurring orders.
The Solution
Custom WooCommerce site with subscription management and referral programme.
We developed a custom website using WooCommerce Subscriptions, allowing customers to create and customise their own subscription plans whilst receiving 10% off their orders. We built a customer dashboard where subscription customers can add and remove products, change order frequency, and adjust next delivery dates. We also developed a customer referral programme to build loyalty, giving both the referrer and their friend discounts for every new customer brought onboard.
Our Approach
Focused on automation and customer control to drive recurring revenue.
We prioritised reducing Barkin Bistro’s admin burden whilst giving customers complete control over their subscriptions. By building robust self-service functionality, we knew customers would stay subscribed longer and the team could focus on growth rather than order management. The referral programme was designed to turn satisfied customers into brand advocates, creating a sustainable growth engine that rewards loyalty and drives new business organically.
Results
400% subscription growth
226% increase in monthly sales
Long-term partnership established
With a Premium Website Care Plan in place, we provide ongoing technical support, UX design, and web development services to continually improve the website as the business scales.
“Digital Drive have been with us every step of the way with our dog food business barkinBISTRO. They have helped develop our website along with us as our business grows year on year. A very friendly and professional service provided throughout.”
