Daly's Carrickmore

Creating a digital showcase that drives customers through the doors of Carrickmore’s 4,000 sq. ft bathroom showroom.

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Carrickmore's bathroom specialists needed a website worthy of their showroom

Daly’s Carrickmore operates a spectacular 4,000 sq. ft showroom filled with bathroom displays, tiles, flooring, and more. As both bathroom specialists and complete builders merchants, they needed a website that would properly showcase their extensive product range and drive customers through their doors. We created a visual showcase website that highlights their premium brands and makes it easy for customers to discover everything they offer.

The Challenge

The showroom was invisible online, missing sales opportunities.

Daly’s stunning showroom and extensive product range simply weren’t visible online. Their existing web presence failed to capture the quality and variety on offer – from luxury bathroom suites to premium wall panelling. Potential customers had no way to see what made Daly’s different from every other builders merchant. The website generated minimal phone calls or showroom visits, meaning they were missing out on potential sales opportunities.

The Solution

Visual-first website designed to get customers through the door.

We built a website that puts Daly’s showroom front and centre through professional photography and videography showcasing the quality and detail of their bathroom displays. Each product category features clear descriptions that answer common customer questions, helping visitors understand their options before visiting. We prominently displayed the leading brands they stock, giving customers confidence in the quality available. The streamlined design ensures customers can quickly find contact information and directions, removing any barriers to visiting the showroom.

Our Approach

We treated the website as digital extension of the showroom.

We focused on replicating the showroom experience online – giving customers enough visual detail and product information to understand what’s available without overwhelming them. The strategy was simple: show the quality, highlight the brands, make visiting easy. We organised products into clear categories and ensured each section answered the questions customers ask most often. The design prioritised simplicity over complexity, because the goal wasn’t to sell online – it was to get customers excited enough to visit in person.

Deliverables

Visual showcase that mirrors the showroom experience

Professional photography and videography transformed the website into a digital extension of Daly’s physical space, allowing customers to explore displays, understand product quality, and plan their visit before stepping through the door.

Premium brand positioning that builds customer confidence

Strategic highlighting of leading brands throughout the website establishes Daly’s as stockists of quality products, helping customers understand they’re dealing with serious bathroom specialists rather than a basic builders merchant.

Organised product navigation that drives showroom visits

Clear categorisation and detailed product information helps customers quickly identify what they need, answer initial questions online, and arrive at the showroom ready to make purchasing decisions rather than just browsing.